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Stratavus Insights
Insights on improving deal performance, strengthening partner sales capability, and building more effective partner businesses.
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The Misalignment Between Vendor, Partner and Customer/How To Improve Partner Ecosystem Alignment
Technology vendors, partners and customers all want successful projects—but they don't always define success in the same way. Discover why misalignment quietly develops throughout the customer journey, how it impacts commercial performance, and why customer outcomes create the common language that keeps partner ecosystems moving in the same direction.

Stuart Medhurst
Jul 137 min read


Why Sales Forecasts Become Unreliable
Why do sales forecasts become unreliable? The answer often lies in pipeline health, stalled opportunities and lost momentum. Discover how to improve forecast accuracy and confidence.

Stuart Medhurst
Jun 156 min read


Why Your Sales Pipeline Looks Healthy But It Isn't
Most pipeline reviews ask the wrong questions. They track stage, close date, and commercial value — and miss almost everything that actually determines whether a deal will close. Here's what's really happening inside your pipeline.

Stuart Medhurst
Jun 18 min read


7 Early Warning Signs Your Sales Deal Is Drifting And About To Stall
What are the early warning signs a deal is about to stall? From stakeholder misalignment to activity without progression, this post explores the signals that indicate a sales opportunity may be drifting before momentum disappears.

Stuart Medhurst
May 1713 min read


What Is Deal Drift? (And Why It’s Costing Partners More Than They Realise)
Why do some sales opportunities gradually lose momentum without anyone noticing? Discover what Deal Drift™ is, why it happens, and how maintaining stakeholder alignment around customer outcomes can keep opportunities moving forward.

Stuart Medhurst
May 115 min read
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