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Stratavus Insights
Insights on improving deal performance, strengthening partner sales capability, and building more effective partner businesses.
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the future of outcomes creation starts here.
The Misalignment Between Vendor, Partner and Customer/How To Improve Partner Ecosystem Alignment
Technology vendors, partners and customers all want successful projects—but they don't always define success in the same way. Discover why misalignment quietly develops throughout the customer journey, how it impacts commercial performance, and why customer outcomes create the common language that keeps partner ecosystems moving in the same direction.
Stuart Medhurst
Jul 137 min read
Why Partner-Led Deals Drift More Often
artner-led deals create greater opportunity—but also greater complexity. Discover why Deal Drift™ is more common in partner ecosystems and how alignment around customer outcomes keeps opportunities moving.
Stuart Medhurst
Jul 66 min read
The Hidden Cost of Stalled Deals: Why Pipeline Value Can Be Misleading
Most organisations focus on the value of deals they win. Far fewer understand the true cost of the deals that stall. Discover how stalled opportunities quietly drain resources, distort forecasts and reduce pipeline performance.
Stuart Medhurst
Jun 86 min read
The Outcome Economy: Customer Outcomes In Practice
Customer outcomes define success in the Outcome Economy. Learn where companies go wrong and how to deliver measurable results customers truly value.
Stuart Medhurst
Feb 95 min read
What is the Outcome Economy?
Long before technology existed, people bought outcomes not materials, features or specifications. Somewhere along the way, tech lost sight of that truth. This post explores how the Outcome Economy brings selling back to people, purpose and measurable business success, with technology serving as the enabler.
Stuart Medhurst
Feb 45 min read
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