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Stratavus Insights
Insights on improving deal performance, strengthening partner sales capability, and building more effective partner businesses.
Grab a coffee, dive in and join the conversation because
the future of outcomes creation starts here.
Why Sales Forecasts Become Unreliable
Why do sales forecasts become unreliable? The answer often lies in pipeline health, stalled opportunities and lost momentum. Discover how to improve forecast accuracy and confidence.
Stuart Medhurst
Jun 156 min read
The Hidden Cost of Stalled Deals: Why Pipeline Value Can Be Misleading
Most organisations focus on the value of deals they win. Far fewer understand the true cost of the deals that stall. Discover how stalled opportunities quietly drain resources, distort forecasts and reduce pipeline performance.
Stuart Medhurst
Jun 86 min read
Why Your Sales Pipeline Looks Healthy But It Isn't
Most pipeline reviews ask the wrong questions. They track stage, close date, and commercial value — and miss almost everything that actually determines whether a deal will close. Here's what's really happening inside your pipeline.
Stuart Medhurst
Jun 18 min read
7 Early Warning Signs Your Sales Deal Is Drifting And About To Stall
What are the early warning signs a deal is about to stall? From stakeholder misalignment to activity without progression, this post explores the signals that indicate a sales opportunity may be drifting before momentum disappears.
Stuart Medhurst
May 1713 min read
The Outcome Economy: Customer Outcomes In Practice
Customer outcomes define success in the Outcome Economy. Learn where companies go wrong and how to deliver measurable results customers truly value.
Stuart Medhurst
Feb 95 min read
The Outcome Economy: A Seller’s Perspective
Selling software has never been harder. AI, SaaS and easy switching mean customers can walk away faster than ever. For sellers In the Outcome Economy, winning deals now depends on proving real business value, reducing churn, and aligning sales to measurable customer outcomes.
Stuart Medhurst
Feb 66 min read
What is the Outcome Economy?
Long before technology existed, people bought outcomes not materials, features or specifications. Somewhere along the way, tech lost sight of that truth. This post explores how the Outcome Economy brings selling back to people, purpose and measurable business success, with technology serving as the enabler.
Stuart Medhurst
Feb 45 min read
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